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Zola Goods Founder, Beth Remmes


Definition of Zola

Zola, of Italian origin, means "piece of earth." By making small changes, each of us can heal our own piece of earth and together create an abundant future for our planet.

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Zola's mission

Zola is committed to offering solutions to environmental challenges and empowering those who want to make a difference in their community.

Embracing a grassroots approach, Zola Coordinators educate individuals about small changes they can make to improve their lives and the environment.  Inspired by this message, guests will then have the opportunity to purchase high-quality, affordable, environmentally friendly, and socially responsible products. We believe that when people know better, they do better.

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Company Profiles

Beth Remmes, Founder

Think of me as your personal eco-shopper for some of the best environmental products on the market today.

For years, I have recycled and sent e-mails to my representatives, but beyond that I thought there wasn’t much more I could do to really make a difference. Then I heard the statistic that said, “If everyone just changed one light bulb to a CFL, it would be the equivalent of taking a million cars off the road.”  It reminded me that small steps, taken together, can have a big impact.

I wondered why everyone did not change their light bulbs, and I came to the conclusion that either they didn’t hear the message, or they did not have the time or know-how to act on the information.  That is why I created Zola; to carry the message, and then provide you with easy, affordable solutions, so that together we can help create a healthier environment.

Lastly, as a mother, I feel compelled to do everything that I can to ensure a safe and healthy future for my children.

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Contact Information

Zola Goods LLC
4419 Catamount Drive SW
Lilburn, GA 30047

Tel: 1-888-316-ZOLA (9652)
Fax: 770-564-7087

E-mail: bremmes@zolagoods.com

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What Is Direct Selling?

Direct Selling is the sale of a consumer product person-to-person, away from a fixed retail location. These products and services are marketed to customers by independent salespeople. In this model, products are sold primarily through in-home parties and can be reordered from a website. Adults of all ages, and from all backgrounds, have succeeded in direct selling.

Zola’s model is somewhat of a hybrid. Most direct sales companies are structured as multi-level marketing companies with promises of great fortune, while most sustainable living educators come from the non-profit sector. Zola is creating a new model which takes the passion and commitment of an environmental non-profit volunteer and gives her or him the opportunity and support necessary to carry an inspirational message into homes across America, while having the chance to earn a supplemental income.

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Why are independent representatives called "Coordinators?"

"Coordinator" means to harmonize in a common action. "Coordinator" also implies that this person is of equal importance rather than part of a hierarchy.  This ties in to Zola's compensation model of single-level marketing. Coordinators will only receive commission on the items they sell and are not required to recruit other representatives.

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What is the commission rate?

Zola Coordinators are paid 20% commission on all sales. Since we do not manufacture these products, the multi-level compensation model is not feasible. Hence, there are no uplines or compensation tiers.  You will find that our prices are based on the MSRP, so we are competitive with any of the other retailers for these products.

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Do I have to recruit or meet sales quotas?

You are not required to recruit other Coordinators nor are you expected to meet sales quotas. We will however always look for ways to reward those who have made significant sales or introduce new Coordinators to Zola.

We are all working for the greater good, so in addition to commissions or any other perks, the reward of introducing new coordinators to the company and making numerous sales is the satisfaction of knowing that our message will reach more people and that we are having a positive impact on the earth.

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What is the start-up cost and am I expected to hold inventory?

We require that you purchase a starter-kit for $149 because we feel that it will help you with your in-home demonstrations.  Not only are you not required to hold inventory, but it is also not recommended.

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How did you choose which products to feature?

Zola's product line is scrutinized using the 3Ps criteria- People, Planet, Profit.  For a product to be added to the catalogue it will have to:

  • Enhance people's lives and to be made under fair working conditions. We have selected products made in the USA, endorsed by Co-op America, or Fair Trade Certified whenever possible.
  • Reduce energy, water, or waste; or have been made with fewer chemicals or less energy than other commercial alternatives.
  • Provide an opportunity for an independent Zola Coordinator to earn money as well as be a profitable product for Zola. A company dedicated to sustainable living also has to ensure that it can sustain itself in order to continue its mission.

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Why do you want to use the home-party model?

In his book, The Tipping Point, Malcolm Gladwell cites many examples which illustrate why small group parties will be successful:

Small group parties will help eliminate the "bystander problem." This occurs when people think they are part of a large group, and are therefore less likely to act. With all the press coverage of global climate change, and the Green Oscars, some people may be under the impression that their contributions will be insignificant, so they do not act. Zola empowers people to realize that their actions are imperative to the health of our environment.

"If you discuss it for two hours...it becomes a social experience, an object of conversation" which becomes memorable. "Small, close-knit groups have the power to magnify the epidemic potential of a message or an idea." (p.174)

"To create one contagious movement, you often have to create many small movements first (p.192)."

And in the words of Margaret Mead, “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”

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What if?

Environmentalists have warned us that once the ""tipping point" for abrupt change is reached, the climate will enter a drastically different state, from which recovery could take millennia, no matter what remedial actions might be attempted after the fact" (Kerry & Kerry, This Moment on Earth, 2007, p. 135). 

What if the “tipping point” is not a negative point of no return for the environment? What if the tipping point is the proliferation of environmental messages and products that compel each of us to make significant changes in our consumer habits? What if "being green" becomes the way of life? By joining Zola, you have the opportunity to help tip the scale in a positive direction.

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